Jewels & Aces
Success Story
With the goal of introducing the Earring Capsule to a US audience and increasing revenue, Jewels & Aces ran a Facebook and Instagram ad campaign and saw a 183% increase in revenue over four months.
183%
Increase in e-commerce revenue in 4 months
2.2x
Return on Facebook and Instagram ad spend
189%
Increase in online store visits
THE GOAL
Create awareness and increase conversions with a new audience
Jewels & Aces hero product, the Earring Capsule, is a minimalist jewelry lover’s dream with mix and match ear pieces that create effortless combinations. Although the brand had hardcore fans and followers, in order to grow in the US, we needed to find ways to expand audiences and understand the right creative that would bring in conversions.
THE SOLUTION
Filling the funnel with customers using rich creative
In order to launch the product with a new audience, we used brand and influencer content that showed off the brands key features and functions. A big part of a successful campaign is captivating creative and rich storytelling, a big focus point for Jewels & Aces.
To capitalize on the assets we had, it was imperative to test out various ad and text combinations with broad, interest-based and lookalike audiences and narrow down our key engagers and convert them on a retargeting level.
Using slideshow ads and dynamic creative optimization ads against a variety of prospecting and retargeting audiences, our sales began growing with both audiences and helped us bring in 2x the return on ad spend.
THE RESULTS
183% Increase in revenue in 4 months of launching the campaign
189% Increase in online store visits
2x Return on ad spend
195% new users driven to the e-commerce site
“Thanks to Shaz we’ve seen the biggest growth in our e-commerce business since launch. Her business knowledge and marketing experience coupled with an in-depth understanding of ads has resulted in successful campaigns for us. She’s an invaluable partner as she takes the time to truly understand our company and is thoughtful in her approach. I’m excited to continue scaling our business with her. Not only is Shaz the best at what she does, she’s professional, makes the process easy and overall so great to work with. I would recommend her without hesitation.”
Grace Wong, Founder and Designer
Jewels & Aces
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