LoversLand
Success Story
To attract new customers in Canada and the US and increase online sales, LoversLand ran a Facebook and Instagram ad campaign and saw a 77% increase in total website sales.
77%
Increase in sales online in 2 months
3x
Return on Facebook and Instagram ad spend
116%
Increase in online store visits
THE GOAL
Boost online sales focussing on verticals beyond bridal.
LoversLand is commonly known to many women in the Greater Toronto Area as the best place to shop for a unique and modern bridal gown. The goal was to attract new customers beyond the bridal vertical in Canada and the US and increase online sales of everything they have to offer including home, loungewear, women’s fashion and lingerie.
THE SOLUTION
Vertical specific ad testing
As the second lockdown was imminent and the doors to LoversLand would soon be closed to in-store shopping, the brand needed to start focusing on driving online sales from new and existing customers.
To ensure that the campaign’s ad creative could drive the strongest bottom-line impact, we tested different verticals, multiple versions of text and headline copy, single image, carousel, video and dynamic creative optimization ads against a variety of prospecting and retargeting audiences. Ongoing performance review and optimization of the most engaged shoppers and creative helped us bring in 3x the return on ad spend.
THE RESULTS
77% Increase in online sales since in 2 months of launching the campaign
57% Increase in number of e-commerce orders
116% Increase in online store visits
3x Return on ad spend
17% increase in average basket size
An understanding of the best performing vertical and where to make investments
“Thanks to Shaz we’ve seen the biggest growth in our e-commerce business since launch.”
Get a free Ad Audit
Send me a message and I will provide you with a free audit of your ad account and your e-commerce store to ensure you are ready to increase your sales.