Love Squared
Success Story
Specializing in handmade beanies, scrunchies, twistbands and more, Love Squared was looking to reach new audiences beyond the Durham region where the brand is known and loved.
After running a Facebook and Instagram ad campaign against similar audiences, we saw a 10x return on ad spend.
27%
Decrease in cost per purchase
10x
Return on Facebook and Instagram ad spend
100k
New people reached
THE GOAL
Find new customers across the country
Founded in 2013, Love Squared is known and loved for their beanies, twistbands, scrunchies and other accessories handmade in Canada. Over time, Love Squared developed a dedicated following in Durham, Ontario where the brand is based. In order to expand, Love Squared needed to branch out to new audiences and find similar customers to their loyal followers.
THE SOLUTION
Targeting broad audiences with similar interests
In order to keep momentum up with an already popular brand, it was imperative to target existing customers and find new customers who were similar. Using look-a-like and interest-based audiences, Love Squared found new customers to fill their funnel and even proved that purchases can happen on a prospecting level - meaning people who had never heard of Love Squared were buying the handmade goods the first time they saw an ad.
To maximize performance, show off new and different products, we tested different verticals, multiple versions of text and headline copy, single image, carousel, slideshow and dynamic creative optimization ads against a variety of prospecting and retargeting audiences. Our ads created seasonal relevancy by demonstrating products that were perfect for staying home and lounging around.
Ongoing performance review and optimization of the most engaged audiences and creative helped us bring in a whopping 10x the return on ad spend.
THE RESULTS
27% lower cost per purchase
10x Return on ad spend
Created awareness of the brand with 100k potential new customers
“Not only is Shaz the best at what she does, she’s professional, makes the process easy and overall so great to work with. I would recommend her without hesitation.”
Get a free Ad Audit
Send me a message and I will provide you with a free audit of your ad account and your e-commerce store to ensure you are ready to increase your sales.